"While surely invented earlier, the modern cocktail emerged in the 19th century. The original—the ur-cocktail, if you will—was the Old Fashioned. A deceptively simple drink consisting of whiskey, sugar, and bitters (stirred, not shaken), usually with a bit of citrus peel, a good Old Fashioned remains a thing of austere beauty.
We have “improved” the Old Fashioned by making it into a beer. Witness our strong rye beer, suffused with various spices and peels! Wonder at its long blissful rest in Whistle Pig Rye Whiskey oak barrels! Marvel at its clever infusions of bitter gentian root and enticing botanicals! And then enjoy, as you are greeted by the silky spice of rye, the firm herbal bitterness, the brightness of citrus, and the sweet warmth of oak. Sit in your favorite chair, surround yourself with your favorite people, and imbibe this, our latest Brooklyn Quarterly Experiment. We can nearly guarantee that you shall feel that your day has, in fact, improved."